jonathangrayson

Challenge:
As Intel launched its latest 5th Generation Xeon® processors, the competitive landscape was saturated with performance-focused messaging. But for technical decision-makers, the real differentiator wasn’t raw specs—it was the ability to do more, faster, with fewer resources. Intel needed a campaign that moved beyond benchmarks and highlighted the real-world impact of built-in accelerators, which Xeon leads the market in delivering.

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Solution:
We created “Xeon Accelerated”, a campaign anchored in the insight that those in the know already choose Xeon. Instead of relying solely on Intel’s voice, we activated our partner ecosystem—ISVs, OEMs, cloud providers, and enterprises—to share how Xeon’s built-in accelerators are powering AI, analytics, networking, and more.

By showcasing real success stories through joint content, events, and targeted messaging, we emphasized outcomes over specs. The campaign’s unifying message— “Those who know, accelerate with Xeon”— framed acceleration as a trusted, proven path forward.

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Outcome:
“Xeon Accelerated” delivered strong results: 25+ partners joined at launch, joint content saw 3x higher engagement, and sales-qualified leads increased by 12% in the quarter after launch. Most importantly, the campaign shifted the conversation from technical features to ecosystem-driven business impact—reaffirming Xeon as the platform for data intensive workloads.