jonathangrayson

Challenge:
Nvidia dominates the AI landscape, widely recognized as the go-to provider for AI hardware, specifically GPUs. Yet, over 80% of AI workloads—especially at the enterprise level—can be effectively run on CPUs or non-GPU alternatives that are more cost-efficient and often faster for inferencing. Intel needed to reposition itself as a credible, high-performance option in the AI ecosystem, specifically for inference heavy workloads.

​

Solution:
We launched the “Better AI Starts with Intel” campaign in July 2024, positioning Intel as a smarter, more accessible alternative for the majority of enterprise AI applications. By highlighting Intel’s hardware and software capabilities, we made a compelling case for on-device and CPU-based AI—emphasizing speed, scalability, and cost savings. The campaign focused on education and awareness, using thought leadership content, targeted digital media, and performance-driven messaging to challenge assumptions and reframe the AI conversation.

​

Outcome:
The campaign delivered strong results. Website engagement surged, delivering a 12% increase in qualified leads coming from Intel.com within the first 3 months. “Better AI Starts with Intel” not only challenged category assumptions but also successfully positioned Intel as a high-value alternative for real-world, enterprise-scale AI deployments.