jonathangrayson

Challenge:
Intel faced increasing competition in the semiconductor and AI markets, where differentiation was becoming more difficult. The brand needed a unifying narrative that not only underscored its technology leadership but also elevated its role in solving the world’s most complex challenges—ranging from climate change to supply chain resilience.

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Solution:
We developed and launched the "It starts with Intel" brand campaign—a global platform designed to position Intel as the essential catalyst behind world-changing ideas. The campaign narrative connected Intel’s products and services directly to breakthroughs in AI, sustainability, and digital transformation.

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Key messaging pillars showcased Intel’s commitment to democratizing AI and building a more resilient semiconductor supply chain, effectively distinguishing the brand from competitors focused solely on product specs or short-term innovation.

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Outcome:
"It starts with Intel" established a strong emotional and strategic positioning for the brand, reinforcing Intel’s relevance in both global policy conversations and enterprise innovation initiatives. The campaign served as a foundation for integrated marketing efforts across business units, helping to unify messaging while strengthening Intel’s leadership narrative in key growth sectors.