jonathangrayson

Challenge:
Despite being a market leader in edge-to-cloud technology, Intel faced a critical gap in brand awareness. Many enterprise decision-makers were unaware of the full scope of Intel’s capabilities beyond the processor—particularly in powering advanced technologies across industries and environments. Intel needed a campaign that could clarify its leadership and relevance in the evolving tech landscape.

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Solution:
We developed a bold enterprise brand campaign built on a simple but powerful idea: “Where there’s wonderful, there’s Intel.” Rather than focusing on technical specifications, the campaign positioned Intel as the invisible but essential ingredient behind some of the world’s most awe-inspiring innovations.

From smart retail environments to remote wind farms—and even missions into outer space—we showcased how Intel’s edge-to-cloud technologies power the extraordinary. This creative direction humanized complex infrastructure by tying it to meaningful, real-world outcomes that business and technical audiences could relate to and appreciate.

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Outcome:
The campaign significantly elevated awareness of Intel’s role across the technology spectrum, reinforcing the company’s edge-to-cloud leadership while deepening emotional resonance with enterprise audiences. By connecting Intel to the innovations people already admire, we reshaped perception of the brand as not just a chipmaker, but a critical force behind the technology shaping our world.