jonathangrayson

Challenge:
Intel’s technology powers some of the most advanced innovations across industries, yet traditional marketing efforts often centered on products rather than the real-world outcomes achieved by customers and partners. Intel needed a compelling, scalable way to showcase the transformative impact of its technology—told through the voices of those making it happen.

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Solution:
We developed "How Wonderful Gets Done", a global customer storytelling platform that repositioned Intel’s customers and partners as the heroes of the brand narrative. The campaign highlighted real-world solutions in areas such as smart manufacturing, real-time AI in healthcare, remote learning, and beyond—demonstrating Intel’s role as the catalyst for innovation.

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Outcome:
The platform has become the global standard for Intel’s customer storytelling, scaling to 7 key markets and serving as the foundation for cross-industry marketing initiatives. It not only deepened engagement with Intel’s ecosystem but also helped shift brand perception—positioning Intel as a trusted enabler of meaningful, world-changing solutions.