jonathangrayson

Challenge:
Magento, a global leader in e-commerce solutions, was operating with a legacy website that failed to reflect the sophistication of its platform or the strength of its brand. The outdated user experience created friction in the buyer journey, making it difficult to convert site visitors into leads and ultimately hurting the platform’s ability to support sales efforts.

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Solution:
We were brought in to re-architect and rebuild Magento’s digital experience from the ground up. Through a series of stakeholder workshops, competitive audits, and blade mapping sessions, we identified the structural and experiential gaps holding the site back. From there, we designed and developed a modern, conversion-focused website aligned with Magento’s innovative positioning and tailored to the needs of its diverse audience—from developers to enterprise buyers.

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The new site emphasized intuitive navigation, solution-based storytelling, and flexible content modules—resulting in a faster, more compelling digital experience that matched the strength of Magento’s offering.​

 

Outcome:
Within six months of launch, web engagement rates nearly doubled, and lead generation increased by 47%, confirming that the new site was not only more on-brand but also a significantly more effective business tool.